From an engineering perspective, the Internet of Things focuses on how to get devices to connect and, once connected, how to get them to communicate with one another. It’s more about the nuts and bolts, the microchips, the bandwidth, the security. But that is only the tip of the iceberg.
In recent article from The Guardian, we find the marketing department is working more closely with engineering than ever before as content marketers are developing ideas and information that works with connected devices.
No longer can the content strategist plan content whose greatest challenge is whether it’s responsive or not, whether it renders correctly on an iPhone versus an iPad versus a desktop. Marketers are taking a greater role in looking at how hardware, human experience and physical spaces work together. We need to define the experience before we develop the components.